At Web Summit Rio 2025, Bybit—the world’s second-largest cryptocurrency exchange by trading volume—showcased a full suite of crypto-native payments and digital finance solutions. With a focus on seamless integration, user empowerment, and vibrant local partnerships, Bybit’s latest offerings are shaping how millions interact with crypto in daily life, especially across Latin America’s rapidly growing market.
Driving Crypto Adoption: Bybit’s Vision for Everyday Payments
Bybit’s presence at Web Summit Rio underscored its ambition to bridge the worlds of traditional and decentralized finance. With over 60 million users globally, the Dubai-based platform introduced its forward-thinking product lineup to the Brazilian market—headlined by Bybit Pay, a blockchain-based payment gateway built for speed and simplicity.
Bybit Pay, officially launched in Brazil in partnership with Transfero, makes crypto-to-fiat transactions effortless for both consumers and merchants. At the event, attendees experienced firsthand how digital assets can be used for everyday spending, from scanning QR codes for PIX payments to managing multiple currencies in a unified wallet environment.
Key Features of Bybit Pay
The Bybit Pay platform is engineered for a secure, intuitive, and borderless payment experience. Its core features include:
- QR code support for instant crypto and fiat payments via PIX in Brazil.
- Unified wallet management for both crypto and fiat currencies.
- Support for BRL, USDT, USDC, BTC, and ETH.
- Blockchain-level encryption for transaction security.
- Merchant access to Bybit’s vast global user base.
Hands-On Innovation: Bybit at Web Summit Rio
The Bybit booth at Web Summit Rio was a hub for digital payments innovation. Hundreds of attendees explored the platform, tested the latest payment flows, and exchanged ideas with Bybit’s team. A highlight was the Transfero x Bybit Happy Hour, where visitors sampled Bybit Pay’s ease-of-use in real time—scoring instant transactions, perks, and exclusive Bybit merchandise over a lively social hour.
Bybit’s local focus goes beyond technology. In 2025, the company deepened its roots in the Brazilian community, launching the ultra-rewarding Bybit Card (offering up to 10% cashback in Brazil and Argentina) and forging partnerships with local events that resonate with the digital generation.
From Crypto to Culture: Bybit’s Tomorrowland Brasil Sponsorship
Strengthening its role as a lifestyle brand, Bybit recently announced a landmark sponsorship with Tomorrowland Brasil. As the festival’s exclusive Payment Partner, Bybit will bring crypto-powered convenience to hundreds of thousands of music fans from October 10-12 in São Paulo. The partnership marks a global first—uniting entertainment and the crypto ecosystem in an immersive, real-world setting.
Quote from Bybit’s Brazil Lead
“For the younger generation in Latin America, crypto is becoming a way of life. We want to help create a world where paying, sending, and investing in crypto becomes instant and borderless for everyday users. What we are building now will enable millions of customers to benefit from the rapidly emerging digital asset class both on-chain and in real life with increasing ease,” said Israel Buzaym, Country Manager of Brazil.
About Bybit: Bridging TradFi and DeFi for 60 Million Users
Founded in 2018, Bybit has rapidly become a global leader in digital finance. Renowned for its robust infrastructure, secure custody, and intuitive user experience, Bybit partners with leading blockchain protocols to drive Web3 innovation. Its all-in-one ecosystem spans trading, custody, payments, and on/off ramps, making it the go-to platform for both builders and mainstream users. Discover more at Bybit.com.
Bybit’s bold steps at Web Summit Rio 2025 highlight how crypto is no longer just an investment—it’s becoming a seamless, everyday lifestyle, from festivals to payments, for users across Latin America and beyond.
